niche fragrance

  • Beauty Vanguard

    Memo Paris: The World, Bottled

    Memo Paris exists somewhere between destinations, memories and scent. A map that began in Lalibela and, nearly twenty years later, finds its way back to Mexico.

  • Interviews

    Chriselle Lim: The Woman Who Decided That Emotions Could Have a Scent

    PHLUR’s Founder and Creative Director reflects on identity, memory, self-expression, and why today’s most relevant brands are built on emotion rather than perfection.